Introduction
Live Electronics Ltd (“We”) are committed to protecting and respecting your privacy. This policy explains how we collect, use, disclose and protect your personal information when you use our Website www.liveelectronics.co.uk (the “Website”), contact us, purchase goods or otherwise engage with us (“you”/“your”).
Controller & Contact Details
We are the “data controller” for the purposes of the UK GDPR and the Data Protection Act 2018. If you have any questions or wish to exercise your rights, you may contact us at:
Email: info@liveelectronics.co.uk
Telephone: 01522 217555
The Data We Collect
We collect and process the following categories of personal data:
1. Contact & identification data
- Name (personal and/or business)
- Job title and employer/company name
- Address (business and/or personal)
- Telephone number(s)
- Email address(es)
- Company details (when you act on behalf of a business)
2. Usage and technical data
- IP address, browser type and version, device information
- Information about your visit (pages visited, time and date, referrer, length of visit)
- Cookies and other tracking technologies (see Section 8)
3. Transactional & contractual data
- Enquiry details, quotations requested, orders placed
- Payment and billing information (as necessary and subject to appropriate security)
- Delivery and logistics information
4. Marketing and communications data
- Preferences for receiving marketing materials (including whether you have opted-in)
- Communications we exchange with you (e-mail, telephone, chat etc.)
5. Special category or sensitive data
We do not routinely collect special category personal data (such as health, race, religion, biometrics) unless explicitly required and you give separate consent – if we do so, we will treat it in accordance with higher protection requirements.
How and Why We Use Your Data (Purposes & Legal Basis)
We will use your personal data for the following purposes, and our lawful basis is as follows:
- To respond to your enquiries, provide quotations and supply goods or services to you (performance of a contract)
- To manage our relationship with you – including administering orders, deliveries, invoices, customer service and support (performance/necessary for contract)
- To send you marketing communications, newsletters or offers where you have consented or where we have a legitimate interest (e.g., business-to-business communications) and you have not opted out (consent or legitimate interest)
- To improve our Website and services, carry out analytics and better understand how the Website is used (legitimate interest)
- To comply with legal obligations, e.g., record-keeping, fraud prevention, compliance with regulatory or tax obligations (legal obligation)
How We Share Your Data
We may share your personal data with:
- Other group companies, our service-providers, subcontractors and trusted third-parties who assist with our business operations (website hosting, IT services, logistics, payment providers)
- Professional advisors (legal, auditors) and regulatory/law enforcement authorities where required by law
- We will ensure any third-parties we share with have appropriate safeguards in place, and we will not sell your personal data.
Data Retention
We will retain your personal data for no longer than is necessary for the purposes set out in this policy. Typical retention periods:
- Active customer account: for the duration of our commercial relationship plus a reasonable period thereafter (for e.g., 24 months of inactivity)
- Marketing data: until you withdraw consent or opt-out
- Legal or regulatory records: for the period required by law
- We periodically review retention periods and securely dispose of data that is no longer required.
Cookies & Similar Technologies
We use cookies and other tracking technologies on our Website.
1. What are cookies?
Cookies are small data files placed on your device when you visit our Website. They help us recognise your device and remember your preferences.
2. How we use cookies
We use cookies for the following purposes:
- Strictly necessary cookies: to enable you to move around the Website and use its features
- Performance & analytics cookies: to collect information about how visitors use our Website so we can improve it
- Functionality cookies: to recognise you when you return, remember your preferences
- Marketing & targeting cookies: to deliver relevant advertisements or track marketing campaigns
3. Your consent and control
By continuing to use our Website and accepting the cookie banner (where shown) you consent to our use of cookies as set out in this policy. You can at any time change or withdraw your consent via your browser settings, or via our cookie-control mechanism (if available). Please note disabling cookies may affect your experience of our Website.
4. Third-party cookies
Our Website may include cookies from third-party services (such as analytics or advertising partners). These third-parties may process your data in line with their own privacy policies.
Your Rights
Under the UK GDPR and the Data Protection Act 2018 you have certain rights in respect of your personal data (subject to certain exemptions). These include:
- Right to be informed about how your data is used
- Right of access to a copy of your personal data
- Right to rectification of inaccurate or incomplete data
- Right to erasure (‘right to be forgotten’) where applicable
- Right to restrict processing in certain circumstances
- Right to object to processing (including direct marketing)
- Right to data portability (in certain circumstances)
- Right to withdraw consent at any time (where processing is based on consent)
If you wish to exercise any of these rights, please contact us at the contact details in Section 2. We will respond within the timeframe required by law.
If you are unhappy with how we process your data, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at:
Address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Tel: 0303 123 1113.
Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised or unlawful processing, accidental loss, destruction or damage. We regularly review our security procedures and policies.
Updates to this Policy
We may amend this policy from time to time to reflect changes in our practices, available technology, legal requirements or other reasons. When we do, we will publish the updated version on this Website with the “Last updated” date. We encourage you to check the policy periodically.
How to Contact Us
If you have any questions about this policy or our data protection practices, please contact:
Email: info@liveelectronics.co.uk
Tel: 01522 217555